Khamis, 27 Jun 2013

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Chelsea's £300m kit deal to spark Mourinho buying spree

JOSE MOURINHO has been given the green light to launch a major spending spree after Chelsea signed a staggering £300million deal with adidas.

The 10-year sponsorship is a world record fee for an agreement between a football club and kit manufacturer. 

And the eye-watering figures have eased Chelsea’s concerns about falling foul of UEFA’s new Financial Fair Play regulations. 

The deal smashes the previous landmark of £287m which Manchester United signed with Nike for a 15-year term back in 2000. 

And it means Chelsea will no longer be so reliant on billionaire owner Roman Abramovich to bankroll them. 

Their previous agreement with adidas, first signed in 2006 and renegotiated in 2010, was worth around £20million a year. 

But success in the Champions League and Europa League, coupled with Mourinho’s return as manager, has raised the club’s global appeal. 

Chief executive Ron Gourlay said: “The new deal reaffirms adidas’ belief in Chelsea’s status in world football.” 

This is the third major kit agreement in recent weeks after Arsenal signed a £30m-a-year deal with Puma and Liverpool signed for £25m-a-year with Warrior.


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