Nike Ordem Ball Set for New Season Debut in Three Top European Leagues
Nike, the official ball supplier to three of the biggest leagues in
Europe — Barclays Premier League, Serie A TIM and La Liga BBVA — has
unveiled the new Ordem football for the start of the new season. It is
Nike’s most innovative, technologically advanced and aerodynamically
tuned ball to date.
Barclays Premier League, La Liga BBVA and Serie A to kick off with the Nike Ordem ball.
In a game that’s more physically and technically demanding, the Nike
Ordem football allows players to take control of the game knowing the
ball will stay true.
Built for the next generation of footballers, the Nike Ordem offers optimal touch with new fuse-welded panels, unprecedented flight control with new aerodynamic NIKE AEROW TRAC grooves and maximum visibility with Nike RaDaR technology to help see the ball quicker.
The Nike Ordem ball is designed and engineered for a highly sensitive
feel and explosive response off the foot. The ball consists of 12
fuse-welded panels in a three-layer casing system, and a poly-blend
wrapped, free-floating carbon latex bladder.
The Nike Ordem features NIKE AEROW TRAC grooves, Nike
Football’s newest proprietary innovation. The grooves are engineered to
grip and channel the air to produce the truest trajectory and most
consistent flight, which help ensure stability and accuracy in mid-air.
The surface of the Nike Ordem is emblazoned with Nike’s RaDaR (Rapid
Decision and Response) technology. This is a graphic pattern, unique to
each league, which creates a flickering effect as the ball rotates.
RaDaR makes it easier for players to see the ball in their peripheral
vision, allowing for faster reactions and decision-making.
The Nike Ordem ball for the Barclays Premier League, La Liga BBVA and Serie A TIM will be available at nike.com and in store from July 17.
source: http://nikeinc.com/news/nike-ordem-ball-set-for-new-season-debut-in-three-top-european-leagues#/inline/31425
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